Felix is Latin for luck. Luck is a deeply personal word to me. It was my mother’s maiden name and I’ve always had a plan to use it somewhere. I’m a big believer in everything happening for a reason, and in learning from whatever life throws your way.

I’ve worked in the affiliate industry for over 5 years, and spent the last 10+ years building strong relationships, understanding people, and developing an instinct for spotting commercial opportunities others might miss.

The model behind Felix Partners is simple: help the right businesses get in front of the right people. That means warm, relevant introductions to affiliates, publishers, creators, and commercial partners where there is genuine alignment and opportunity.

Current team: Ricky, the founder, and Hugo, the mini poodle.